Would You Go Out of Your Way To See an Ad? Guinness Bets You Will.
AMV BBDO, the agency responsible for some great Guinness ads, has hidden their newest advertisement. Where is it hidden? Well, that’s for you to find out. Seriously. You need to find the ad.Will this work? Of course it will. Many intrepid surfers—or a cynic might say, people with broadband and far too much time on their hands—will seek it out. Eventually it will be found. Spoils, riches and rewards will be talked about. Locations will be revealed. Pints of Guinness will be bought.
This works because Guinness is a strong brand. The advertisements have proven to be water-cooler topics and people now expect their ads to be good. Instead of complaining about ads interrupting their lives, they will actively seek it out.
For you Indiana Jones types, read this PDF from the Mayor and then watch the video.
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October 27th, 2007 at 8:10 am
Nah. It would be a long commute…
October 27th, 2007 at 11:42 am
Honestly? Well if it had enough hype about it from others and if the ad was short than i would certainly give it a view. And going by Guinness great marketing team i may in fact give it a view.
Rami
October 29th, 2007 at 3:35 am
I heard it has been found already. Does anyone have any details on this to confirm?
October 29th, 2007 at 6:57 pm
I hope it hasn’t been found already. I’m up to clue four right now…
October 30th, 2007 at 8:39 am
I found it! kidding….hmmm i think this kind of ad will only attract those people with lots of free time! Not all people with broadband have free time on their hands… most of them are also busy doing business online.
November 8th, 2007 at 12:43 pm
[…] hidden Guinness advert has been found. After a week and a half of waiting, an email clue was sent last night that enabled […]
November 14th, 2007 at 8:31 am
it was silly!
November 14th, 2007 at 8:34 am
Jeep top is right! who has so much of free time these days??
December 8th, 2007 at 12:36 am
I have to say that is quite the a genius marketing idea! People are naturally driven by curiosity and so if a company can peak that curiosity then they are the path to success.
January 2nd, 2008 at 6:01 am
I agree with jeep top however think it will appeal to all those other non making money people who just surf the net for “fun” like what most of us did in the good ol days… LOL!