The Hidden Guinness Tipping Advert
The hidden Guinness advert has been found. After a week and a half of waiting, an email clue was sent last night that enabled people to finish the puzzle. I doubt I was the first to find the advert so I don’t hold out any great hope of winning the golden domino, but it was a fun pursuit.
I think this is a really clever way to generate buzz and free advertising. This sort of thing has been done a lot for movies and is now catching on more for consumer products. I know Sarah Jessica Parker’s perfume also has a game online with a prize at the end and I’m sure there are others. I’d like to see more of these.
Cheers to Guinness and AMV BBDO for creating a fun diversion. The ad at the end is nice too, although if you haven’t played the game it might seem a bit random. I don’t know if it works as well as a stand alone advert, but it is still quite good and is in keeping with the “good things come to those who wait” campaign.
The advert will be on TV tonight, I believe. For those who can’t wait, here it is on YouTube.
related articles
- Still Shirtless, but Iggy is Covered (January 14th, 2009)
- Ich Bin Ein Doppelganger (October 31st, 2008)
- Politics and Advertising (October 22nd, 2008)
- The Love That Dare Not Advertise Itself (October 10th, 2008)
- Spreadable, Creamy Punk (October 3rd, 2008)
January 8th, 2009 at 10:55 am
Guiness really are on the same level as Apple when it comes to marketing.. Watch and learn
January 8th, 2009 at 2:21 pm
Excellent, very nice video. Guiness is really learning, but it will still take some time before they reach Apple’s level in my opinion (sorry Luke)