You Only Have One Semi-Aquatic Rodent
Well 50% of the population has one at any rate.
This is an Australian ad for a ‘feminine hygiene product’ that at least addresses what it is used for; Swapping euphemisms for slang, yay!
I think it’s more clever than the current batch of horribly conceived advertisements for ‘feminine’ products, but then I’m a bloke. I don’t even have a beaver.
Edit: Since I have an example of a clever approach to selling the product, here’s an example of an awful approach. It played in Spain every single time I saw a television on. I had the damn song stuck in my head by the end of my trip.
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April 10th, 2008 at 10:51 am
Well, at least it’s a different approach than the advertising branch usually serves us for these products. I know I should not be saying this, but I think the beaver is cute..
April 10th, 2008 at 3:31 pm
i think the beach guys are cute.
April 12th, 2008 at 10:20 am
cool video..something different finally
April 15th, 2008 at 10:39 am
I want to be a beach guy… is there any post vacant for me?
April 16th, 2008 at 12:53 am
What, you never heard of the male beaver?
April 29th, 2008 at 10:56 pm
Oh lord. i didnt get what you were talking about until i saw the video. that was pretty funny. there is no way they can run that commercial in the us.
May 28th, 2008 at 4:48 pm
After reading your posts on your major, Spain,and Amsterdam, I wonder why am I reading these posts which has nothing in common with my life. Man you have a knack to write about anything interestingly.
August 24th, 2008 at 2:30 pm
Oh lord. i didnt get what you were talking about until i saw the video. that was pretty funny. there is no way they can run that commercial in the us.
November 14th, 2008 at 11:44 am
The “Evax” one! actually I live in Spain and this damn song is still playing! I really think this ad is awful, maybe that’s because of the song… or maybe for the product, but the thing is that I don’t like it!! Do you think the same?