Forget Selling Ice to Eskimos
How about selling Chalupas to Mexicans? Taco Bell is moving into Mexico. So far only one location has been announced but more are likely to follow.
There are a lot of naysayers on this for reasons both obvious:
“It’s like Mexicans coming up and trying to sell us hot dogs.”
And absurd:
“We’re putting up a fence so they can’t get through, but we’re going to push tacos through the fence. It’s offensive.”
I’m not guaranteeing it will work, although I think it will, but it definitely won’t fail for the reasons that people are saying. These people seem to be under the assumption that Taco Bell is Mexican food and it really isn’t. Taco Bell is drunk food. It’s eaten at 2 in the morning and regretted the next day and that is something that is universal.
Besides, it’s not as crazy as trying to sell frappuccinos in Milan right, Starbucks?
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